Terms of Service
Last updated: 12 September 2026
1. The seller and the product
my21reset is the trading name of Rikian Capital Ltd(“we”, “us”). The company is registered in England and Wales as number 17349137. The registered office is 66 Paul Street, London, England, United Kingdom, EC2A 4NA.
The product is a personalized meal and movement plan delivered as a live calendar feed, in the plan style and diet you choose. It is sold two ways. Subscription, with a free first week: you add a card at checkout and nothing is charged for your first planned week, which runs for seven days from the day it starts. The exact date and amount are shown before you enter your card, in your confirmation email and on your manage page. On that date your subscription starts at $3.99 a month or $39.99 a year, whichever you chose, and renews until you cancel. A new planned week is added every week while it is active. Cancel before the date shown and nothing is charged. One free first week per person. 21 days: three planned weeks, printable shopping lists and a PDF back-up for a single payment of $9.99, with no renewal. You can look at week 1 before deciding either way. The figures shown are the full charge; any VAT or sales tax due is included in that price and handled by our payment provider.
Payments.Payments are taken by Stripe, which acts as the merchant of record for the transaction under its Managed Payments service. Your card is charged by Stripe’s Link, receipts and invoices are sent by Stripe, and the charge appears on your statement as LINK.COM* MY21RESET. We remain responsible for the plan itself, for support about it, and for these terms. Refunds can be requested from us or from Stripe.
We deliver by email: links to subscribe your calendar (Apple Calendar, Google Calendar and Outlook), an .ics download, printable shopping lists and, for paid plans, a PDF. You will need software that opens a PDF and a calendar that accepts .ics. There is no app and no user account.
During the free first week the feed is live with week 1 and its Done, Skip and Swap links; weeks 2 and 3, the printable lists and the PDF arrive when the subscription starts. If you cancel before then, nothing is charged and the feed stops at the end of the free week; what you marked Done or swapped is kept if you come back. A 21-day feed stays readable after day 21. A subscription feed stays live for as long as the subscription is active, plus a short grace period. The PDF back-up and printable lists remain available for at least 90 days after your last paid period. Save the files if you want to be sure of keeping them.
Subscription. The free first week converts to a paid subscription automatically on the date shown at checkout and in your confirmation email; we email you three days beforehand with the date, the amount and how to cancel. A monthly or yearly subscription then renews automatically at the price shown until you cancel. A new planned week is added every week while it is active, and you can pause new weeks from the manage page. You can cancel at any time from the manage link in your emails, in one click; your feed stays live until the end of the period you have paid for and nothing further is charged. The 21-day plan is a single payment with no membership to end.
The Medical Disclaimer and the Privacy Policy are part of this contract.
2. Who may buy
Buyers must be 18 or over. The plan is for the person named on the order, not for someone else.
Do not purchase if any of the following is true:
- pregnancy, breastfeeding, or trying to conceive
- you are already seeing a doctor or another clinician about diet or exercise
- a current or recent eating disorder
- you are younger than 18
In those cases, talk to your doctor before spending money here. Beat runs a free, confidential helpline at beateatingdisorders.org.uk.
Finishing checkout means you confirm that none of the points above apply and that you have read the Medical Disclaimer.
We can refuse or cancel an order and repay the full amount if we reasonably think it is fraudulent, meant for resale, or that the limits you listed make a workable plan impossible.
3. This is not medical advice
The plan is lifestyle material. It does not replace your doctor or another qualified clinician. We do not diagnose, treat or cure illness. We do not claim any effect on weight, cholesterol, blood pressure or other health markers.
Ask your doctor before you change what you eat, begin exercise, or alter medication. The Medical Disclaimer sets this out in full and forms part of these terms.
We do not guarantee an outcome. You receive a meal timetable in your chosen plan style and diet, and optional movement. Whether you follow it, and what follows from that, sits outside our control.
4. How the plan is put together
Recipes and workouts come from our own library. Software, which may include an AI model, helps pick and timetable those items using the answers on your form.
A person at my21reset does not check each plan before it is sent. The output is not a clinically assessed diet and is not certified against any nutrition standard. We do not promise particular calorie, macronutrient or vitamin totals.
Read the plan before you follow it. Our AI supplier is not allowed to train models on your information. Details sit in the Privacy Policy.
5. Foods you ask us to leave out
The form lets you name foods you would rather skip. We take reasonable care to keep those items off the menu and the shopping lists.
That box is a preference list. We do not take an allergy history, we do not assess allergy risk, and we do not test the plan for traces or cross-contamination. If you have an allergy or intolerance, treat the plan as a draft only. Check every recipe and every packet yourself, and take advice from your doctor or an allergy specialist.
You still have to read labels. Recipes on packs change, and factories often handle more than one ingredient. Do not eat something until you have checked the packet.
The form answers are yours to get right. The plan is built from what you wrote. A food you never named cannot be left out.
6. Walking and workouts
The plan may suggest walks and optional sessions at home or in a gym. They are ideas, not orders. You join in at your own risk.
Ask your doctor before a new exercise habit, especially with a medical condition, an injury, or a long gap since you last trained. Begin gently. Stop a movement that hurts. Stop the whole session if you feel dizzy, faint or unwell.
7. Cooling-off, our promise, and statute
(a) Cooling-off. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 usually give 14 days to cancel a digital purchase or service. Your plan is built and delivered at once, so checkout asks you to confirm two points: that you want us to start immediately, and that you accept the cooling-off right for the delivered plan ends when we start. If you confirm both, the right to cancel the delivered plan ends when generation begins. We repeat that confirmation in the email that delivers your calendar links.
During a free first week nothing has been paid. You can cancel at any point before the date shown at checkout, from the manage link in your emails, and nothing is charged. The 14 days run from the day you checked out, and cancelling within them costs nothing either way.
After a payment you can still cancel future renewals at any time. Within 14 days of any subscription payment you may also ask for a refund of that period less a proportionate amount for the days used. For the 21-day plan, if you want to keep the full 14 days, email us before paying and we will wait until they run out.
(b) Our promise. If a food you asked us to skip still appears, if the files are damaged or unreadable, or if nothing arrives, write to hello@my21reset.com. We will rebuild the plan at no charge, or repay you in full if you would rather that. Tell us promptly so we can fix it.
(c) Statute. Paragraph (b) does not replace your rights under the Consumer Rights Act 2015. The plan must be of satisfactory quality, fit for purpose and as described. If it is not, you may be entitled to a repair, a replacement or a price reduction. These terms do not cut those rights back.
8. Licence
The recipes, workouts, lists, calendar file, PDF and layout belong to us, or we are licensed to use them.
Payment gives you a personal licence that is not exclusive and cannot be passed on. You may print the plan. You may show it to people in your home, your doctor or another clinician looking after you.
You may not sell it, post it in public, put it on a shared site, feed it into a product, dataset or model, or use it for business. Doing so lets us end the licence.
9. Limits on our liability
Nothing in these terms excludes or limits any liability that cannot legally be excluded or limited.
Apart from that, our total liability arising from this contract, in contract, tort (including negligence), for breach of statutory duty or otherwise, is the amount you paid for the plan.
We are not liable for loss that could not reasonably have been foreseen at purchase, for lost profit, income, business or opportunity, or for loss from using the plan in a business. The plan is for private use.
10. Personal information
We use what you give us to make and support the plan. The Privacy Policy explains how, and it forms part of these terms.
To obtain a copy, or to ask for a correction or deletion, email hello@my21reset.com.
11. If something is wrong
Email hello@my21reset.com. We respond within five working days and aim to close complaints within 14. We do not belong to an alternative dispute resolution scheme at present. You can still take the dispute to court.
12. Later editions of these terms
The version on this page at the moment you paid is the one that binds that order. Later buyers may see a different version. The date at the top is the last edit.
13. Assigning the contract
We may pass our rights and duties under these terms to another business, for example if my21reset is sold or reorganised. We will notify you. Your rights will not shrink as a result. You need our agreement before you pass yours on.
14. Third parties
Only you and we can enforce this contract. Nobody else gains rights under it.
15. Events we cannot reasonably prevent
If something beyond our reasonable control blocks delivery, we will say so and either send the plan when we can or repay you in full.
16. Law and courts
These terms are governed by the law of England and Wales. You can bring a claim in the courts of England and Wales. If you live in Scotland or Northern Ireland, you can bring a claim there as well. If you live outside the UK, you still have any mandatory consumer protections of the country you live in.
17. Contact
Questions about these terms: hello@my21reset.com.